MLC FLASH NEWS

 CUPERTINO, California—January 9, 2012—Apple® today announced that its 2012 proxy materials are now available at www.apple.com/investor under the US Securities and Exchange Commission’s Notice and Access rules. As a result of the Notice and Access rules, Apple is able to significantly reduce the environmental impact of producing and delivering printed materials.

Apple shareholders can still receive a printed copy of the proxy materials free of charge by following the instructions provided at www.apple.com/investor or in the Notice of Internet Availability of Proxy Materials that will be mailed to individuals who were Apple shareholders as of December 27, 2011. Apple’s 2011 Form 10-K was filed on October 26, 2011 and may also be viewed at www.apple.com/investor.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple today announced that iPhone 4S will be available in China and 21 additional countries on Friday, January 13. iPhone 4S features Apple’s dual-core A5 chip for fast performance and stunning graphics; an all-new 8-megapixel camera with advanced optics; full 1080p HD-resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. “Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries, making this our fastest iPhone rollout ever.”

Apple today announced that iPhone 4S will be available in China and 21 additional countries on Friday, January 13. iPhone 4S features Apple’s dual-core A5 chip for fast performance and stunning graphics; an all-new 8-megapixel camera with advanced optics; full 1080p HD-resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. “Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries, making this our fastest iPhone rollout ever.”

CUPERTINO, California―January 4, 2012―Apple® today announced that iPhone® 4S, the most amazing iPhone yet, will be available in China and 21 additional countries on Friday, January 13. iPhone 4S is packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system with over 200 new features.

“Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries making this our fastest iPhone rollout ever.”

Beginning Friday, January 13, iPhone 4S will be available in Anguilla, Antigua and Barbuda, Bolivia, Botswana, British Virgin Islands, Cameroon, Cayman Islands, Central African Republic, China, Dominica, Dominican Republic, Ecuador, Grenada, Guam, Guinea Conakry, Ivory Coast, Jamaica, Kenya, Madagascar, Mali, Mauritius, Niger, Senegal, St. Vincent and The Grenadines, Trinidad and Tobago, Turks and Caicos and Uganda.

iPhone 4S comes in either black or white for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S is sold through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract from participating carriers.

*Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

 SAO PAULO, Brazil—December 13, 2011—Apple® today announced the launch of the iTunes Store® in Brazil (www.itunes.com/brazil) with an incredible selection of Brazilian and international music from all the major labels and thousands of independent labels. Launching with a catalog of over 20 million songs, the iTunes Store in Brazil features local artists including Ivete Sangalo, Marisa Monte and the digital debut of Roberto Carlos’ catalog, available to purchase and download along with a wide range of international artists including the Beatles, Rihanna, Coldplay and thousands more. With most songs priced at 99 cents and most albums at $9.99, the iTunes Store in Brazil is the best way for iPad®, iPhone®, iPod®, Mac® and PC users to legally discover, purchase and download music online.

The iTunes Store in Brazil offers over a thousand movies to rent or purchase, with many in stunning HD, from major studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, Universal Pictures, The Walt Disney Studios and Warner Bros. Pictures. The iTunes Store in Brazil now joins the revolutionary App Store™, which offers more than 500,000 apps to consumers in 123 countries, reaching hundreds of millions of iPad, iPhone and iPod touch® users around the world. Customers have downloaded more than 18 billion apps to date.

Apple is also bringing the iTunes Store to 15 additional Latin American countries including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru and Venezuela.

The iTunes Store in Brazil and Latin America offer music from major labels EMI Music, Sony Music Entertainment, Universal Music Group and Warner Music, and thousands of independent labels. All music on iTunes® comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings.

iTunes in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match℠, a new service that upgrades your music to iTunes Plus when matched to the over 20 million songs in the iTunes Store catalog. iTunes in the Cloud is available today for free in Brazil and Latin America and iTunes Match is available today for a $24.99 annual fee in Brazil.

Pricing & Availability
iTunes 10.5.1 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com/brazil). iTunes Store purchases require a valid credit card with a billing address in country.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Tina Caballero
Apple
ccaballero@apple.com
(305) 569-2788

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

 CUPERTINO, California—December 12, 2011—Apple® today announced that over 100 million apps have been downloaded from the Mac® App Store™ in less than one year. With thousands of free and paid apps, the Mac App Store brings the App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, and download and install them in just one step. Apple revolutionized the app industry with the App Store, which now has more than 500,000 apps and where customers have downloaded more than 18 billion apps and continue to download more than 1 billion apps per month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“With Autodesk products in both the App Store and Mac App Store, we can reach hundreds of millions of Apple users around the world,” said Amar Hanspal, senior vice president of Platform Solutions and Emerging Business at Autodesk. “With our free AutoCAD WS and the more powerful professional drafting tools of AutoCAD LT, we’re using the Mac App Store to deliver new products and reach a growing base of new Mac customers.”

“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle,” said Saulius Dailide of the Pixelmator Team. “Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

The Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is included with Mac OS® X Lion and is available as a software update for any Mac running Mac OS X Snow Leopard®. For more information visit, www.apple.com/mac/app-store.

Mac developers set the prices for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit, developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Just in time for the holidays, Apple’s fifth Manhattan store opens for business at New York’s world-famous Grand Central Terminal at 10 a.m. on Friday, December 9. The store overlooks the historic Main Concourse and features two Genius Bars, entire rooms dedicated to Personal Setup and Personal Training, and an expert team of 315 employees. Holiday shoppers can test-drive Apple products, attend 15-minute Express workshops, get free technical support, and more.

Just in time for the holidays, Apple’s fifth Manhattan store opens for business at New York’s world-famous Grand Central Terminal at 10 a.m. on Friday, December 9. The store overlooks the historic Main Concourse and features two Genius Bars, entire rooms dedicated to Personal Setup and Personal Training, and an expert team of 315 employees. Holiday shoppers can test-drive Apple products, attend 15-minute Express workshops, get free technical support, and more.

NEW YORK—December 7, 2011—The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.

Convenient services at the Apple Store Grand Central include Personal Pickup, a feature of the free Apple Store App which lets iPhone® users shop and buy from anywhere they are, then pick up their purchase when they reach the terminal. Customers using the Apple Store App can even scan and pay for accessories with their iPhone using the new EasyPay function. And new 15-minute Express Workshops offer tips and tricks in a streamlined format to serve customers on a tight schedule.

The store’s expert team has 315 passionate employees who deliver these and other amazing services, which have become the hallmark of Apple retail stores worldwide.

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup. In the Personal Setup room, customers who buy an iPad®, iPhone, iPod® or Mac® can get up and running before they leave the store. There’s also a room designed especially for Personal Training, where new Mac owners learn the basics or take their skills to the next level as part of Apple’s popular $99 One to One program.

Holiday shoppers in Manhattan now have five unique Apple stores to choose from, each perfectly suited to the neighborhoods they serve: Fifth Avenue, Upper West Side, SoHo, West 14th Street and Grand Central. Around the world, nearly 300 million people have visited Apple retail stores in the past 12 months. There are 361 Apple stores in eleven countries including the US, UK, France, Germany, Spain, Switzerland, Italy, Japan, China, Australia and Canada.

The Apple Store Grand Central is open from 7 a.m. to 9 p.m., Monday through Friday, Saturday 10 a.m. to 7 p.m., and Sunday 11 a.m. to 6 p.m.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Michaela Wilkinson
Apple
mwilkinson@apple.com
(408) 862-8989