MLC FLASH NEWS

USA Today reviewer Edward C. Baig describes his experience using the first Multi-Touch digital textbooks published for the iBooks 2 for iPad app, noting that they are “engaging in ways that were simply not possible with the textbooks I grew up with.” Baig likes the portability, updatability, and low pricing of iBooks 2 digital textbooks and touts specific features like instant search, highlighting, bookmarking, and interactive graphics. Writes Baig, “It’s better to see an animated tour of the genome in E.O. Wilson’s Life on Earth than just to read about it. ”

USA Today reviewer Edward C. Baig describes his experience using the first Multi-Touch digital textbooks published for the iBooks 2 for iPad app, noting that they are “engaging in ways that were simply not possible with the textbooks I grew up with.” Baig likes the portability, updatability, and low pricing of iBooks 2 digital textbooks and touts specific features like instant search, highlighting, bookmarking, and interactive graphics. Writes Baig, “It’s better to see an animated tour of the genome in E.O. Wilson’s Life on Earth than just to read about it. ”

Bloomberg’s Peter Burrows reports that Apple is making rapid headway selling into corporations — especially financial services and pharmaceutical firms. Burrows writes that Apple’s corporate sales are being driven chiefly by iPad, which “has become a standard business tool.” The article quotes Matt Wallach, co-founder of Veeva Systems, who says: “I’ve seen a lot of devices come and go over the years. Nothing touches the speed of adoption of the iPad.”

Bloomberg’s Peter Burrows reports that Apple is making rapid headway selling into corporations — especially financial services and pharmaceutical firms. Burrows writes that Apple’s corporate sales are being driven chiefly by iPad, which “has become a standard business tool.” The article quotes Matt Wallach, co-founder of Veeva Systems, who says: “I’ve seen a lot of devices come and go over the years. Nothing touches the speed of adoption of the iPad.”

Apple today released Final Cut Pro X version 10.0.3, a significant update to its revolutionary professional video editing application. Version 10.0.3 introduces Multicam Editing, which automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third-party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. It also includes a beta version of Broadcast Monitoring that supports Thunderbolt devices as well as PCIe cards. Final Cut Pro X version 10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers.

Apple today released Final Cut Pro X version 10.0.3, a significant update to its revolutionary professional video editing application. Version 10.0.3 introduces Multicam Editing, which automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third-party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. It also includes a beta version of Broadcast Monitoring that supports Thunderbolt devices as well as PCIe cards. Final Cut Pro X version 10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers.

StudioDaily’s Beth Marchant reports on “key features” delivered in
Final Cut Pro version 10.0.3. Marchant interviews Radical Media CTO Evan Schechtman — an early adopter of Final Cut Pro X — who calls version 10.0.3 “an even bigger deal than the original release,” noting that his company is “ready to transition completely to Final Cut Pro X now that broadcast monitoring and multicam editing are in the mix.”

StudioDaily’s Beth Marchant reports on “key features” delivered in
Final Cut Pro version 10.0.3. Marchant interviews Radical Media CTO Evan Schechtman — an early adopter of Final Cut Pro X — who calls version 10.0.3 “an even bigger deal than the original release,” noting that his company is “ready to transition completely to Final Cut Pro X now that broadcast monitoring and multicam editing are in the mix.”

CUPERTINO, California—January 31, 2012—Apple® today released Final Cut Pro® X v10.0.3, a significant update to its revolutionary professional video editing application, which introduces multicam editing that automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. Available today as a free update from the Mac® App Store™, Final Cut Pro X v10.0.3 also includes a beta of broadcast monitoring that supports Thunderbolt devices as well as PCIe cards.

Final Cut Pro X v10.0.3 includes a collection of groundbreaking new tools for editing multicam projects. Final Cut Pro X automatically syncs clips from your shoot using audio waveforms, time and date, or timecode to create a Multicam Clip with up to 64 angles of video, which can include mixed formats, frame sizes and frame rates. The powerful Angle Editor allows you to dive into your Multicam Clip to make precise adjustments, and the Angle Viewer lets you play back multiple angles at the same time and seamlessly cut between them.

Final Cut Pro X builds upon its robust, one-step chroma key with the addition of advanced controls including color sampling, edge adjustment and light wrap. You can tackle complex keying challenges right in Final Cut Pro X, without having to export to a motion graphics application, and view your results instantly with realtime playback.

In the seven months since launch, the third party ecosystem around Final Cut Pro X has expanded dramatically. XML-compatible software like DaVinci Resolve and CatDV provide tight integration for tasks such as color correction and media management. The new 7toX app from Intelligent Assistance uses XML to import Final Cut Pro 7 projects into Final Cut Pro X. In addition, some of the industry’s largest visual effects developers, including GenArts and Red Giant, have developed motion graphics plug-ins that take advantage of the speed and real-time preview capabilities of Final Cut Pro X.

Broadcast monitoring in Final Cut Pro X is currently in beta and allows you to connect to waveform displays, vectorscopes, and calibrated, high-quality monitors to ensure that your project meets broadcast specifications. Final Cut Pro X supports monitoring of video and audio through Thunderbolt I/O devices, as well as through third party PCIe cards.

Pricing & Availability
Final Cut Pro X v10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers. A 30-day free trial of Final Cut Pro X is available at www.apple.com/finalcutpro/trial. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Lacey Haines
Apple
lhaines@apple.com
(408) 862-0985
 

 CUPERTINO, California—January 30, 2012—Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
+1 (408) 862-8012

Alan Hely
Apple
alanhely@apple.com
+44 207 184 1193