MLC FLASH NEWS

Noting that the new 15- and 17-inch quad-core MacBook Pro models deliver “twice the CPU performance of Core 2 Duo, three times the graphics performance of the previous generation’s Nvidia GeForce GT 330M, and more than ten times the external I/O bandwidth of 800MHz FireWire,” InfoWorld reviewer Tom Yager writes, “This brand of magic can’t be conjured by Apple’s competitors.” He adds: “If, in all of this, you can’t see a reason to upgrade your notebook, maybe I can bring the point home: This might be the last notebook computer you’ll ever need or want.”

Noting that the new 15- and 17-inch quad-core MacBook Pro models deliver “twice the CPU performance of Core 2 Duo, three times the graphics performance of the previous generation’s Nvidia GeForce GT 330M, and more than ten times the external I/O bandwidth of 800MHz FireWire,” InfoWorld reviewer Tom Yager writes, “This brand of magic can’t be conjured by Apple’s competitors.” He adds: “If, in all of this, you can’t see a reason to upgrade your notebook, maybe I can bring the point home: This might be the last notebook computer you’ll ever need or want.”

CUPERTINO, California—March 28, 2011—Apple today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 6 through June 10 at San Francisco’s Moscone West. At this year’s five-day conference Apple will unveil the future of iOS and Mac OS, including exciting demonstrations of the new kinds of apps that developers can build using Apple’s advanced frameworks and more than 100 technical sessions presented by Apple engineers.

CUPERTINO, California—March 28, 2011—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 6 through June 10 at San Francisco’s Moscone West. At this year’s five-day conference Apple will unveil the future of iOS and Mac OS®, including exciting demonstrations of the new kinds of apps that developers can build using Apple’s advanced frameworks and more than 100 technical sessions presented by Apple engineers.

“At this year’s conference we are going to unveil the future of iOS and Mac OS,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “If you are an iOS or Mac OS X software developer, this is the event that you do not want to miss.”

Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. Mac® developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Developers can even bring their code to the labs and work with Apple engineers, applying development techniques and best-practices to enhance their apps.

Activities at Apple’s WWDC 2011 include:

• more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and Mac OS technologies;
• over 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques, and guidance on how they can make the most of iOS and Mac OS technologies in their apps;
• the opportunity to connect with thousands of fellow iPad®, iPhone® and Mac developers from around the world; and
• Apple Design Awards which recognize iPad, iPhone and Mac apps that demonstrate technical excellence, innovation and outstanding design.

Go to the Apple Worldwide Developers Conference 2011 website (developer.apple.com/wwdc)  to purchase tickets, as well as for updates and more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Todd Wilder
Apple
wilder@apple.com
(408) 974-8335

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Houston Chronicle technology columnist Dwight Silverman, a non-musician who “can only intermittently carry a tune,” describes how he was able to release his inner Clapton using the Smart Guitars and stomp box effects included in GarageBand for iPad. He writes, “Even if you can’t play a note, GarageBand for iPad will have you playing and even composing music soon after you first fire it up. It’s an astonishing piece of software, easily the best application I’ve seen so far this year.”

Houston Chronicle technology columnist Dwight Silverman, a non-musician who “can only intermittently carry a tune,” describes how he was able to release his inner Clapton using the Smart Guitars and stomp box effects included in GarageBand for iPad. He writes, “Even if you can’t play a note, GarageBand for iPad will have you playing and even composing music soon after you first fire it up. It’s an astonishing piece of software, easily the best application I’ve seen so far this year.”

Apple today announced that Bertrand Serlet, Apple’s senior vice president of Mac Software Engineering, will be leaving the company. Craig Federighi, Apple’s vice president of Mac Software Engineering, will assume Serlet’s responsibilities and report to Steve Jobs, Apple’s CEO. Federighi is responsible for the development of Mac OS X and has been managing the Mac OS software engineering group for the past two years.

CUPERTINO, California—March 23, 2011—Apple® today announced that Bertrand Serlet, Apple’s senior vice president of Mac® Software Engineering, will be leaving the company. Craig Federighi, Apple’s vice president of Mac Software Engineering, will assume Serlet’s responsibilities and report to Steve Jobs, Apple’s CEO. Federighi is responsible for the development of Mac OS® X and has been managing the Mac OS software engineering group for the past two years.

“I’ve worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “Craig has done a great job managing the Mac OS team for the past two years, Lion is a great release and the transition should be seamless.”

Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer. He returned to Apple in 2009 to lead Mac OS X engineering. Federighi holds a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley.

Serlet joined Apple in 1997, and has been involved in the definition, development and creation of Mac OS X, the world’s most advanced operating system. Before joining Apple, Serlet spent four years at Xerox PARC, then joined NeXT in 1989. Serlet holds a doctorate in Computer Science from the University of Orsay, France.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners. 

Apple today announced that iPad 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25. iPad 2 will be available at Apple Retail Stores and select Apple Authorized Resellers at 5 p.m. local time, and through the Apple Online Store beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore, and additional countries in April.

Apple today announced that iPad 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25. iPad 2 will be available at Apple Retail Stores and select Apple Authorized Resellers at 5 p.m. local time, and through the Apple Online Store beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore, and additional countries in April.