MLC FLASH NEWS

SAN FRANCISCO—September 1, 2010—Apple® today announced the new iPod touch®, packed with incredible new features including Apple’s stunning Retina™ display, FaceTime® video calling, HD video recording, Apple’s A4 chip, 3-axis gyro, iOS 4.1 and Game Center—all combined in the thinnest and lightest iPod touch ever. The new iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge.*

“We’ve put our most advanced technology inside the new iPod touch,” said Steve Jobs, Apple’s CEO. “Whether you’re listening to music, playing games, making FaceTime video calls, browsing the web, capturing HD video or watching TV shows and movies, the new iPod touch with its Retina display, A4 chip and 3-axis gyro is more fun than ever.”

Apple’s stunning Retina display makes everything on iPod touch look even more incredible, whether playing games, watching video, browsing the web or flicking through photos. The Retina display has 960 x 640 pixels—four times as many pixels than before. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when iPod touch is held at a normal distance, making text, images and video look sharper, smoother and more realistic.

With the new front-facing camera and mic, iPod touch users can make FaceTime video calls over Wi-Fi. With just one tap of the new FaceTime app, iPod touch users can call other new iPod touch or iPhone® 4 users** to easily see what their friends are up to, share important moments like the first day of school and even show others what they are seeing by easily switching to the rear-facing camera. 

The rear-facing camera on iPod touch is perfect for HD video recording. Users can easily capture HD video wherever they are and share it via email, MobileMe™ and YouTube. With the iMovie® app, users can combine movie clips, add dynamic transitions and themes and include photos and music right on their iPod touch. Users can buy and download the app for just $4.99 through the App Store℠ right on their iPod touch.

Apple’s A4 chip provides iPod touch users with exceptional processor and graphics performance along with long battery life. This remarkably fast and power-efficient chip, along with the Retina display and 3-axis gyro, makes games on iPod touch the best they’ve ever been on any mobile device. 

iPod touch is the world’s most popular portable game player. Now with Game Center, iPod touch users can challenge and play friends or be matched automatically with new opponents. Game Center lets iPod touch users showcase their scores and achievements and discover new games their friends are playing. With the App Store on iPod touch, users have access to the world’s largest catalog of apps with over 250,000 apps, including over 65,000 game and entertainment titles to choose from.

Music and entertainment lovers can now easily access iTunes® Ping directly from their new iPod touch. iTunes Ping lets you follow your favorite artists and friends to discover the music they’re talking about, listening to and downloading. iPod touch users also have the entire iTunes Store® at their fingertips, giving them instant access to the world’s largest catalog of music, TV shows and movies. 

The new iPod touch comes with iOS 4.1, the newest version of the world’s most advanced mobile operating system. iOS 4.1 enables new features like FaceTime video calling, multitasking, folders and Game Center.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the amazing new iPod nano® with Multi-Touch™ starting at just $149; the incredible new iPod touch with Retina display, Apple’s A4 chip, FaceTime, HD video recording and Game Center starting at just $229; and the iPod classic® in a 160GB model for $249.

Pricing & Availability

The new iPod touch will be available next week for a suggested price of $229 (US) for the 8GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later. Existing second and third generation iPod touch users can update to iOS 4.1 free of charge on September 8 to enjoy new features including Game Center. 

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

**iOS 4.1 required. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod touch, Retina, FaceTime, iPhone, MobileMe, iMovie, App Store, iTunes, iTunes Store, iPod shuffle, iPod nano, Multi-Touch, iPod classic and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO—September 1, 2010—Apple® today unveiled a completely redesigned iPod nano® featuring Apple’s Multi-Touch™ interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.* 

“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it,” said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip.”

The new iPod nano with Apple’s Multi-Touch interface allows users to access their songs, artists, albums and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customize their Home screen by simply dragging icons from other screens onto the Home screen.

iPod nano also features Shake® to Shuffle™, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favorite radio stations, and live pause lets you pause and resume playing your favorite FM radio shows without missing a beat.

With an amazing new design that is nearly half the size and weight of its predecessor, the new ultra-portable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod®, giving users the ability to track runs and workouts.

iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the remarkable new iPod nano with Multi-Touch starting at $149; the incredible new iPod touch® with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.

Pricing & Availability

The new iPod nano will be available next week for a suggested price of $149 (US) for the 8GB model and $179 (US) for the 16GB model. Both models are available in silver, graphite, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 8GB and 16GB iPod nano (PRODUCT) RED is available through the Apple Store (www.apple.com) and Apple’s retail stores. iPod nano requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes® 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod nano, Multi-Touch, Shake, Shuffle, iPod, iPod shuffle, iPod touch, Retina, FaceTime, iPod classic, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO—September 1, 2010—Apple® today announced the new redesigned iPod shuffle® which features both clickable “ring” buttons and Apple’s innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors—silver, blue, green, orange and pink. With nearly 50 percent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2GB of storage for just $49.

“We’re making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle,” said Steve Jobs, Apple’s CEO. “With its all-aluminum enclosure and built-in clip the new iPod shuffle is a great workout companion, and at just $49 it’s a great entry-level iPod that almost everyone can afford.”

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from a user’s music library. The clickable buttons make the new iPod shuffle even easier to use. Press the center button to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down. 

The new VoiceOver button on top of iPod shuffle allows users to hear the name of the currently playing song and to switch between songs, playlists or Genius Mixes. VoiceOver speaks 25 different languages and even alerts users when their battery needs charging.

The new iPod shuffle now supports Genius Mixes, the popular iTunes® feature that automatically creates mixes from songs in a user’s music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently. 

iPod® is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle for just $49; the remarkable new iPod nano® with Multi-Touch™ starting at $149; the incredible new iPod touch with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.

Pricing & Availability
The fourth generation iPod shuffle will be available next week for a suggested price of $49 (US) for a 2GB model in silver, blue, green, orange and pink through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle comes with Apple Earphones and the iPod shuffle USB cable. iPod shuffle requires a Mac® with a USB 2.0 port, Mac OS® X v10.5.8 or later and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Jennifer Ramsay 
Apple
ramsay@apple.com
(408) 862-2239

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod shuffle, iTunes, iPod, iPod nano, Multi-Touch, Retina, FaceTime, iPod classic and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO—September 1, 2010—Apple® today introduced iTunes® 10 with Ping, a new music-oriented social network for following your favorite artists and friends to discover what music they’re talking about, listening to and downloading. iTunes Ping lets you post your thoughts and opinions, your favorite albums and songs, the music you’ve downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend. iTunes 10 also features HD TV show rentals* for just 99 cents an episode and AirPlay wireless music playback.

“iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries, and now we’re adding social networking with Ping,” said Steve Jobs, Apple’s CEO. “With Ping you can follow your favorite artists and friends and join a worldwide conversation with music’s most passionate fans.”

Ping lets you follow your favorite artists to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. You can also create a profile on iTunes to let your friends know who you’re following, what you’re listening to and which concerts you’re going to. There’s no better way to discover new music than to find out what your friends are listening to, and Ping’s Recent Activity feed shows you their posts about artists, albums, songs and concerts, plus a consolidated Top 10 list of the songs and albums your friends and the artists you follow are downloading from iTunes. In addition to using Ping on your desktop computer, you can take it with you on your iPhone® or iPod touch®,** so you’re always plugged into your personal music scene.

With iTunes 10, you can rent your favorite HD TV shows commercial free from ABC, ABC Family, Fox, Disney Channel and BBC America and watch them at home or on the go for just 99 cents an episode. Thousands of episodes are available, many the day after broadcast, to watch on your Mac® or PC, iPhone, iPod touch and the all-new Apple TV®, and you have 30 days from the moment you rent an episode to start watching it, and 48 hours after that to finish it.

iTunes 10 also features AirPlay wireless music playback to listen to your music on remote speakers using Apple’s AirPort Express® base station. In addition, AirPlay now works without AirPort Express, using speakers, receivers and stereo systems from companies including Bowers & Wilkins, JBL, Denon and iHome, so you can enjoy your entire iTunes music library wirelessly from any room in the house with no extra gear required.   

iTunes 10 is available immediately as a free download at www.itunes.com. 

The iTunes Store® has a catalog of over 14 million songs, over 65,000 TV episodes and over 10,000 movies including over 3,000 in stunning high definition video. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod®, iPad™ and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

*HD TV show rentals require iOS 4.1, which is a free software update available via iTunes 10 or later for iPhone and iPod touch users. iOS 4.1 works with iPhone 3G, iPhone 3GS, iPhone 4, and second, third and fourth generation iPod touch. 99 cent HD TV rentals only available in the US.

**Ping for iPhone and iPod touch requires iOS 4 or later, which is a free software update available via iTunes 9.2 or later for iPhone and iPod touch users. iOS 4 works with iPhone 3G, iPhone 3GS, iPhone 4, and second, third and fourth generation iPod touch.

***Tour info for Concert pages is provided by Live Nation Entertainment, a provider of live recordings to iTunes. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Lizzie Garlinghouse 
Apple
garlinghouse@apple.com
(408) 974-0469

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhone, iPod touch, Apple TV, AirPort Express, iTunes Store, iPod and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO—September 1, 2010—Apple® today announced the new Apple TV® which offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent* from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents. 

Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe™, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy gorgeous slideshows of your photos on your HD TV using Apple TV’s selection of built-in slideshows. Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply for easy set-up, and features silent, cool, very low power operation in an enclosure that’s less than four inches square—80 percent smaller than the previous generation. 

“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want,” said Steve Jobs, Apple’s CEO. “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.”

Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes® for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system. 

Apple TV set-up is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a Wi-Fi network and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their iPhone®, iPad™ or iPod touch® using the Remote app, available as a free download on the App Store℠.

Pricing & Availability

Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered beginning today on Apple’s online store (www.apple.com). Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple’s online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p. iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription. iTunes movies rentals are only available in the US, Australia, Canada, France, Germany, Ireland, New Zealand and the United Kingdom. 

*99 cent HD TV rentals only available in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Randi Wolfson
Apple
randi@apple.com
(408) 862-1225

Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, MobileMe, iTunes, iPhone, iPad, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

What:

Live video stream of Apple’s September 1 event

When:

Wednesday, September 1, 2010, 10:00 a.m. PDT

Where:

www.apple.com

Live Video Streaming

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS, Macintosh, Safari, Snow Leopard, iPhone, iPod touch and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Computer Shopper makes the quad-core Mac Pro an Editors’ Choice, citing its speedy performance, easy upgradability, and new lower price. The reviewers write: “Creative professionals who need a machine with both muscle and good looks, and Mac fans who love to game, will find a lot to like in the new Mac Pro.”

Computer Shopper makes the quad-core Mac Pro an Editors’ Choice, citing its speedy performance, easy upgradability, and new lower price. The reviewers write: “Creative professionals who need a machine with both muscle and good looks, and Mac fans who love to game, will find a lot to like in the new Mac Pro.”

In just over three years, iTunes U downloads have topped 300 million — making it one of the world’s most popular online educational catalogs. A dedicated area within the iTunes Store, iTunes U offers users public access to university courses, lab demonstrations, special lectures, and more from world class institutions such as Harvard, MIT, Cambridge, Oxford, University of Melbourne, and Université de Montréal.

In just over three years, iTunes U downloads have topped 300 million — making it one of the world’s most popular online educational catalogs. A dedicated area within the iTunes Store, iTunes U offers users public access to university courses, lab demonstrations, special lectures, and more from world class institutions such as Harvard, MIT, Cambridge, Oxford, University of Melbourne, and Université de Montréal.